Category: branding
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your WHY is not about your products (and it’s not about you)
A lot of you have been thinking about what your WHY is lately, and that’s great. Starting with WHY can help differentiate your company and create loyal fans. But I think some of you are still missing the boat when it comes to determining your WHY. Your WHY isn’t about your products. It’s not about…
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what are you really selling?
This week I’m putting the finishing touches on my guide to pricing your products. (Follow me on Twitter if you want to be the first to know when the guide launches.) The first part of the guide focuses on helping you calculate whether or not you’re pricing your products for profit. But the second part…
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4 ways to make your products more niche
I hear it at craft shows and trade shows all the time, “You’re so lucky you make X, because I make Y and so does everybody else.” Regardless of whether you’re a jeweler, potter, or photographer, you probably feel the same way – like you’re in a very crowded product category. {image via The Great…
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3 steps for building a lifestyle brand
I think it’s no secret that a lot of designers and makers harbor dreams of becoming the next great lifestyle brand. I mean, who wouldn’t want to be the next Amy Butler? Or the next Jonathan Adler. Or even the next Martha, minus the prison stint. Building the lifestyle brand of your dreams is possible,…
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what makes you so special?
A guest post by Tara Gentile of Scoutie Girl. Last week, I had the privilege of speaking to over 30 different business owners individually. I was kicking off a new chapter in my life – becoming the sole breadwinner in my family – in a big way. And while I gave each & every business…