A guest post by Tara Gentile of Scoutie Girl.
Last week, I had the privilege of speaking to over 30 different business owners individually. I was kicking off a new chapter in my life – becoming the sole breadwinner in my family – in a big way.
And while I gave each & every business owner individual care & preparation, certain themes emerged over & over again. Most often, they had not taken the time or energy to figure out what separated their business from every other one offering a similar service. They knew what they liked and were building a business around that.
“That’s fine & good” I would say.
But why would someone buy from you instead of from your competitor?
It’s not a question of value or quality or design but understanding the unique perspective you bring to the marketplace.
If your business feels stagnant, like you’re not getting any traction and just can’t get ahead, there’s a good chance you haven’t spent enough time on this key component as well.
Are You Caught Up in the Process?
As creative entrepreneurs, we are often caught up in the process of creating and reinventing. It is oh so tempting to make and refine and make again. We smooth out a problem and then duplicate the results just to satisfy our need to create & do. We concentrate on creating things we love and often don’t stop to consider how others will interact with them. We spend time touting the features of our products and forget to mention the benefit: that this product is completely unique because we made it that way.
While we’re busy creating new solutions to old problems, we don’t stop to think what it is about our work that’s unique. We do great things and forget to consider the value of what we do for others.
It’s More Than Marketing.
Considering your unique selling point is not just marketing and selling. Figuring out what is special about what you do is great for your productivity & effectiveness too.
Once you’ve identified what makes you and your work remarkable, you can spend more time focused on work that adds to your remarkableness quotient. Instead of trying new things just for the sake of trying, you can work at honing those things that make you you. You will spend less time procrastinating difficult or boring work and spend more time engaged with your business.
Your work will flow faster, more enthusiastically, and with higher quality results when it’s based on what is uniquely “you.” You’ll feel better about asking for what you’re worth. Clients and customers will be naturally attracted to your confident perspective on their needs.
Get Uncomfortable.
Today, take a few minutes – or the day – to consider whether the frustration you feel with your business is due to not having a clear idea of what you bring to the market. It can be extremely uncomfortable to consider this fundamental question, to try and figure out what makes you special when we’re constantly told how insignificant we are.
But we all have something to offer. And we all have a duty to put our signature spin on it, to offer something that has never been done before.
When you choose to focus on what makes you different, it’s uncomfortable – for a bit – and then its liberating and clarifying.
What makes you so special?
Tara Gentile blogs at Scoutie Girl to empower you to live a more creative life & change the world with your money. Take her free ecourse on creating more action in your life.
Sherry Ball Schoenfeldt
This post was so powerful – I have seen this idea before but never stated so directly. There’s a lot going on with my creative biz right now and I feel this is my time to grow – I think I’ll take a little time to answer this question so that the growth is in the right direction.
tara - scoutie girl
thanks, sherry! and you’re right. times of growth are one of the most important times to consider this question.
it can be very tempting to explore areas of growth that aren’t in our wheelhouse. and it’s okay to do that… but you need to make sure they are in line with your mission & your unique perspective. or they become hindrances instead of helpers. good luck!
Mary Collins
Great post! I really need to do this. I need to work on valuing my own skills so I can promote them appropriately.
Genaro
Best thing is to sign up for classes in baandcostirg, aiming specifically for sports baandcostirg. Then for the job, you might want to try applying for jobs at smaller schools first, local community colleges. That way you can get your foot in the door and have some experience under you. Just work your way up.
Vincent Sandoval
I’ve always thought that creating affordable quirky pop art makes me special. I create art from MY mind and because it’s created with passion it’s different, unique, special.
Thanks for the great post and making me analyze even more!
Carol
#1: Start by learning bssineus analysis. Though you have an MBA degree, you are still not a bssineus analyst because the actual body of knowledge or skills practiced by bssineus analysts is not the same as that practiced by MBA graduates unless they have taken the time to learn bssineus analysis.#2: Assuming that you have taken care of step #1, the next step is to get handson bssineus analysis experience. Because bssineus analysts tend to work in specific domains, it may be easier for you to get handson bssineus analysis experience at your current employer. Sales and Marketing is as good an area as any to get handson experience. The strengths you put to use in your current sales career will be similar to the skills you will bring to bear in your new bssineus analyst career.#3. In sales you have to identify the key decision makers early on in the sales cycle. As a bssineus analyst pne of your first tasks is to identify who your stakeholders are.#4. In sales, you have to make presentations to close a sale or increase the vel of interest in your products or services. As a bssineus analyst you will have to facilitate meetings with product owners, stakeholders, customers, etc.#5. Any salesperson worth his or her salt is intimately familiar with the features and benefits of their products or services. As a bssineus analyst, you must establish, understand and become intimately familiar with the requirements for your projects early on in the process.#6. A sales person needs strong oral or verbal communication skills. Likewise, a bssineus analyst needs strong verbal and oral presentation skills.#7. A sales person needs strong inter-personal skills as he/she will be working closely with people and needs to enjoy that process. A bssineus analyst also needs strong inter-personal skills to succeed at his/her job.This list will help you understand how you will make a transition to bssineus analysis.However, you still need to learn the ABCs of Business Analysis e2€a6 the tools, techniques, skills and educational that makes you a bssineus analyst.For that, I will advice you to read the article here: Assuming that you’ve taken all these steps to learn bssineus analysis, next take the following steps:#1: Get your resume into tip-top shape. List all the jobs, training, certifications, education, hands on experience and/or projects that have to deal with bssineus analysis especially at your current employer.#8: Define your brand. Create a distinct image that describes why you want are qualified for a bssineus analyst job.#9: Get in touch with all the recruiters in your city and email them a copy of your resume.#10: Follow up by contacting all the employers in your city that have hired or are hiring bssineus analysts.#11: Start a leadership project that keeps your resume and your brand constantly in the face of hiring managers and recruiters.#12: Prepare extensively for your phone interview and your face to face interview. Remember that each of them requires a different set of skillsVN:F [1.9.20_1166] -10Was this answer helpful?
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