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welcome + role models
Read more: welcome + role modelsI noticed a lot of new faces around the blog this week, so I want to take the time to welcome everyone and give a little more background about what goes on here at Crafting an MBA. I founded Crafting an MBA back in December with the goal of helping designers and makers develop their…
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upcoming workshops with the PA Guild of Craftsmen
Read more: upcoming workshops with the PA Guild of CraftsmenI’m excited to announce that I will be teaching two upcoming workshops with the Pennsylvania Guild of Craftsmen! Business Basics for Artists, Makers & Designers will cover the skills you need to build your creative pursuits into a full-fledged business. Topics will include structuring your business, creating your brand identity, developing your business goals and strategy,…
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do your marketing efforts lead to sales?
Read more: do your marketing efforts lead to sales?In the recent poll here on Crafting an MBA, the number one area people wanted more help in is marketing and PR. But less people noted that they needed help with sales. This makes me wonder, is the goal of marketing just to get someone to look at your work, or are you doing everything…
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the Crafting an MBA book club starts next week
Read more: the Crafting an MBA book club starts next weekI can’t believe next week is March already! And with March comes the start of the Crafting an MBA book club. To kick things off, we’ll be starting with one of my all time favorite business books – Made to Stick by Chip Heath and Dan Heath. If you haven’t already picked up your copy,…
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business buzz 2-19-10
Read more: business buzz 2-19-10A weekly roundup of craft, design, and business related news and links: What if we paid each other? – Another fantastic post from Make + Meaning about sharing the crafting wealth. Draw Some Cash – 10 tips for creating a product line. (via Ponoko) Online Shop Order Ledger Template – A free Excel spreadsheet to…
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wholesale vs. consignment
Read more: wholesale vs. consignmentHere is a scenario I hear frequently: a new or emerging designer is excited because a local store has offered them the “opportunity” to sell a few pieces on consignment. With rare exception, I have a very strong NO consignment policy. Before I get into the details of why I have that policy (and why…