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what your price says about your brand
Read more: what your price says about your brandLast week I received an email from a reader that I’ll call L. L had gone through the worksheets in Pricing for Profit and in order to make the kind of profit she was hoping for, she realized she’d need to double her prices. In her words: “This brings my pieces to double what I’m…
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what value does your stuff provide?
Read more: what value does your stuff provide?When I first laid out my plan for creating a culture of profit, I said it was based on two principles: 1. Be confident in the value your products provide. 2. Embrace the idea that it is ok to make a profit. The more I’ve worked with designers and makers, the more I realize that…
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the power of reflection
Read more: the power of reflectionWhen was the last time you gave yourself permission to to reflect on your business? What about your life? Over the last few months, I’ve been working on a philosophy of business in general and marketing in particular that focuses on sharing. That the best way to promote your business is to look at what…
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3 simples sales tricks for trade shows
Read more: 3 simples sales tricks for trade showsWhile I was at Buyers Market, I put together this little video featuring three simple tricks to help you be a more confident salesperson. * * * * * * * * * * * * * * * * * * * Want more tips for sales success? Want to feel confident talking up…
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how to build hard walls for a trade show booth
Read more: how to build hard walls for a trade show boothMy trade show booth design is built around having hard walls. The section I’m in at New York Gift provides walls as part of my booth package, but for the Buyers Market, I have to bring them myself. Since so many people have asked how I put them together, I put together this little video…
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can you grow your wholesale business without doing a trade show?
Read more: can you grow your wholesale business without doing a trade show?One of the biggest questions I get about wholesale is whether you need to do a trade show in order to grow your business. The short answer is, no, you don’t need to do a trade show. But exhibiting at a trade show does have certain advantages when it comes to sharing your wholesale business,…