Category: book club
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finding your core and your ideal business model
I truly believe there is no one right business model for makers. One of my goals in starting Crafting an MBA is to present the many options that are available to anyone who wants to build a business designing and making products. No one solution will work for everyone, but hopefully by sharing guest posts…
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designing sticky products, part 1
Whether or not you’re reading along with the CMBA book club, hopefully you saw last week’s post on making your business stick and are thinking of ways to apply these ideas to your business. Its pretty easy to see how the process for making ideas sticky can apply to your marketing efforts, but what if…
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does your business stick?
Today officially kicks off the Crafting an MBA book club. We’re reading Made to Stick by Chip Heath and Dan Heath – you can join the discussion over at the book club blog. I’ve got a few posts planned for CMBA this month that look at different concepts from Made to Stick and help you…
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the Crafting an MBA book club starts next week
I can’t believe next week is March already! And with March comes the start of the Crafting an MBA book club. To kick things off, we’ll be starting with one of my all time favorite business books – Made to Stick by Chip Heath and Dan Heath. If you haven’t already picked up your copy,…
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coming soon: the Crafting an MBA book club
You may have noticed a little link at the top of this site labeled book club. One of my goals when starting this website was to create a community where designers and makers could come together and discuss business related books and concepts. Its partly selfish – I always find myself wanting to discuss what…