Category: book club
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finding the balance between profits and social good
For this month’s book club, we’re reading Business and the Buddha*. I chose this book because I’m interested in the idea that a business can be about more than just an unchecked quest for profits. I think most people start a craft business because we are interested in something more than just growing a mega-corporation…
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contributers wanted for the book club blog
May is just around the corner and that means the next installment of the CMBA book club. This time we’ll be tackling Business and the Buddha* by Lloyd Field. I think many CMBA readers started their creative businesses to focus on more than just profits. If that’s the case, Business and the Buddha is a…
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designing sticky products, part 3
This is part 3 of the series “designing sticky products.” Please check out part 1 and part 2. Can a one-of-a-kind object be sticky? I talk a lot on this blog about product design. And usually, what I mean are objects designed for limited-edition runs or small-batch manufacturing. But I know that some of my…
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designing sticky products, part 2
This is Part 2 in the series “designing sticky products,” based on ideas from this month’s book club book, Made to Stick. You can read Part 1 here. In Part 1, we looked at the iPod, to see what makes it so sticky. Sticky products are products that spread easily through the marketplace. They are…
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a small change to the CMBA book club
So, April is just around the corner, and I know there are plenty of people who aren’t quite as far along as they’d like to be in this month’s book, Made to Stick*. With that in mind, I’ve decided to make a small change to the book club. Instead of introducing a new book every…