A weekly roundup of craft, design, and business related news and links:
The Five Keys to Unconventional Marketing – Amazing post about how to market when the traditional features/benefits rules don’t apply to your products and services. (A must read.)
Financing Your Dream: What’s the Right Path? – I love the part about using your customers as a source of financing.
12 Sure-Fire Steps to Improve Your Retails Sales – This applies to online selling too.
Top 5 Online Shop Solutions – I came across this while researching Etsy alternatives and thought you might find it useful too.
Patent Protection for Your Craft – Includes a great section on whether or not your product is even eligible for patent protection.
“Professional” does not mean “corporate” – A little rant about the difference.
2 responses to “business buzz 6-26-10”
Hi Megan,
Glad that article resonated with you!
Cheers,
Catherine
Wow, that first article is fantastic! They are so right about certain products being difficult to market…I can sell a deep freeze to an Eskimo, but selling art is a lot different than marketing automobiles. Thank you!
Glad you liked the SCORE article, too. Those folks are so helpful…!