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finding the balance between profits and social good
Read more: finding the balance between profits and social goodFor this month’s book club, we’re reading Business and the Buddha*. I chose this book because I’m interested in the idea that a business can be about more than just an unchecked quest for profits. I think most people start a craft business because we are interested in something more than just growing a mega-corporation…
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business buzz 5-7-10
Read more: business buzz 5-7-10A weekly roundup of craft, design, and business related news and links: My First Year of Full-Time Crafting: Ten Things I Learned the Hard Way – Must read post from the Etsy forums about one person’s first year of full-time employment as a crafter. (I found the part about keeping tabs on your competition incredibly…
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the importance of multiple revenue streams
Read more: the importance of multiple revenue streamsIf I had to pick a theme for this week, it would be the importance of multiple revenue streams. The Daily Worth talked about why having multiple income streams is a smart idea in an unstable economy. Then Tara mentioned that Darren Rowse shared a breakdown of his varied revenue streams over at ProBlogger. And…
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early summer trade show roundup
Read more: early summer trade show roundupParticipating in a trade show is a great way to build your brand, attract new wholesale accounts, connect with the press, and network with other makers. But it can also be intimidating for first time exhibitors. If you’re thinking about diving into trade shows, it’s good to walk one first to get a feel for…
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marketing isn't about you
Read more: marketing isn't about youI have a confession to make. I hate Facebook. The combination of visual clutter, people sending me happy hour drinks that I can’t actually drink, and the strangeness of interacting with my siblings’ old high school friends makes my head want to explode. Perhaps you feel the same way I do. Or maybe you can’t,…
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business buzz 4-30-10
Read more: business buzz 4-30-10A weekly roundup of craft, design, and business related news and links: The 3 Ps of Pricing: Positioning – The final post in a great 3 part series about some of the psychological considerations of pricing. Business Grounding and Ethics through Yoga’s Yamas – Tara of Ink + Wit talks about using yoga teaches to…