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crafting an economic recovery
Read more: crafting an economic recoveryI recently read articles in both Inc. Magazine and Newsweek that talk about how the way out of the current economic recession will be lead by businesses, not government. And not just any businesses – the secret to economic recovery will come from new and growing small businesses. I think there is a huge opportunity…
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business buzz 7-17-10
Read more: business buzz 7-17-10A weekly roundup of craft, design, and business related news and links: In case you missed it Wednesday here are two articles talking about Old Spice’s viral campaign and why you should have remarkable marketing: 13 Reasons Why Old Spice’s New Social Media Campaign is Pure Brilliance Old Spice: The Man Your Content Could Smell…
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it's just business, it's always personal
Read more: it's just business, it's always personalHow often have you heard the saying, “It’s nothing personal, it’s just business.” Now, I don’t know about you, but in my experience, running a creative business is always personal. It seems like my emotions are always tied up in the success or failure of my business. Take yesterday, for example. I was reading this…
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what marketing can (and can't) do for your business
Read more: what marketing can (and can't) do for your businessI’ve been kicking around some ideas about what to do with the content from the Marketing Kick Start workshop. There’s so much information that I’ve decided to launch my very first e-course this fall, Marketing for Makers (and Designers, Crafters, and Artists too)! I chose marketing as the first of the workshops to roll into…
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what are you the best in the world at?
Read more: what are you the best in the world at?I’ve bee meaning to write about some of the concepts from Good to Great for the last week or so (since it is the book club book this month) but the scope of the book is so vast that I was having a hard time finding an entry point. But last night I was reading…
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there is no single path to success (or, why your story is valid no matter what)
Read more: there is no single path to success (or, why your story is valid no matter what)Sometimes I think the worst career move I could have possibly made on the route to becoming a jewelry designer was to go to college to study jewelry. Not because I didn’t learn a lot (because I did) but because I often feel like becoming a jeweler after studying to become a jeweler doesn’t make…