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4 mailing lists you must have
Read more: 4 mailing lists you must haveYesterday’s post on business cards generated some questions in the comments about mailing lists, and whether you should add contacts who give you their business cards to your mailing list. I don’t have a one size fits all mailing list, and I don’t think you should either. Here are the four types of mailing lists…
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may I have your business card?
Read more: may I have your business card?I want to talk business cards for a minute. But not your business card (you do have a business card, right?). Other peoples’ business cards. I was fortunate enough to walk the Buyer’s Market with Tara Gentile, editor of Scoutie Girl. Throughout the day, I would watch as Tara would walk into a booth, introduce…
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buyer's market of american craft
Read more: buyer's market of american craftAnother week, another convention center… This weekend, I headed to Philly to check out the Buyer’s Market of American Craft. It’s been 4 years since I last walked the show, so I thought it was time for a revisit. The Buyer’s Market has been an institution when it comes to wholesaling American craft – in…
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business buzz 2-12-10
Read more: business buzz 2-12-10A weekly roundup of craft, design, and business related news and links: Free is Not a Marketing Tool – An excellent discussion happening on Make & Meaning about giving away for free and expecting sales in return. And be sure to tune in to their live blogging event on Tuesday – Free Thinking: How the…
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your trade show questions, answered
Read more: your trade show questions, answeredA few weeks ago, I asked if you had any trade show questions. Here are the ones I received, and my thoughts. If you’ve got anything to add, or any additional questions, feel free to leave ’em in the comments. My products are pretty small. Do you have any suggestions on filling up the booth…
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new york gift recap
Read more: new york gift recapExhibiting at the New York Gift Fair is always an emotional roller coaster for me, and this show was no different. (Though I do think I held it together a little longer than usual in the pre-show planning phase.) Between show prep, the expense of doing the show, and the length of the show itself…