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business buzz 6-4-11
Read more: business buzz 6-4-11A weekly roundup of craft, design, and business related news and links. Is This a Good Idea? 5 Simple Questions to Help You Separate the Good from the Bad (And the Just Plain Ugly!) – We all have a ton of ideas floating around in our heads. These questions help you figure out which ones…
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and the winner is…
Read more: and the winner is…First of all, a big THANKS and congratulations to everyone who participated the Crafting an MBA video challenge. It was great to see so many of out there promoting your businesses through video. And, now to get to the big announcement. The winner of the Sony Bloggie HD Camera is… Katie Blair Designs! Katie really…
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naming your pieces: SEO vs. stickiness
Read more: naming your pieces: SEO vs. stickinessI’ve been working on some new jewelry that I’ll be launching later this summer, and that has me thinking about what to call my pieces. There’s one school of thought that says you should give your pieces names (at least for your online store) based on phrases people might search for if they were looking…
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on copying, copyrights, and the scandal at Urban Outfitters
Read more: on copying, copyrights, and the scandal at Urban OutfittersIt seems the Internet is abuzz these days with stories of copycatting. The big story, in case you missed it, is that jewelry artist tru.che shared a post on Tumblr about how Urban Outfitters had ripped off her pendant designs. This sent of a firestorm of tweets, comments, and support for tru.che, as well as…
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people don’t buy based on formulas
Read more: people don’t buy based on formulasWhen you’re pricing your products, it’s helpful to start with a formula. A formula will ensure you’re covering the cost of materials. A formula will ensure you’re getting paid for your time. A formula will ensure you’re making a profit. I’m a big fan of formulas. But here’s what you need to keep in mind….
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video inspiration Monday: a video business success story
Read more: video inspiration Monday: a video business success storyLast week, I got this email from Wendi of Shiny Happy World: “I decided to commit to video in a big way in January of this year. I noticed two things… 1. A lot of people want to learn to sew, but they’re frustrated with commercial patterns and typical sewing books. 2. The only thing…