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welcome to growth week!
Read more: welcome to growth week!I’m trying something new here on CMBA this week. I’ve had so many ideas for posts on growth – specifically growing your business – that I thought it would be great to bundle them together and do a little theme week. So welcome to growth week! To add to the fun, I asked Tara over…
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business buzz 4-16-10
Read more: business buzz 4-16-10A weekly roundup of craft, design, and business related news and links: The Future of Marketing Starts with Publishing – I love this idea that every company is a media company. The 3 Ps of Pricing: Perception – There is no absolute correlation between price and value. 10 Essential Blogs for Creative Entrepreneurs – Some…
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getting the most out of a new product launch
Read more: getting the most out of a new product launchOn Tuesday, I talked about the idea of making a product launch into an event. In the comments, Valerie asked how to really maximize a new product launch, and I thought it was such a great question, it deserved a whole new post! The success of a new product launch is really about the time…
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“are you familiar with our line?”
Read more: “are you familiar with our line?”This is a great question to ask any buyer or customer that walks into your booth. It only requires a yes or no answer from the buyer, but either response gives you a starting point for conversation. If they are familiar with your line, you can ask where they’ve seen it before. This can give…
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making a product launch into an event
Read more: making a product launch into an eventYesterday, designer Shanna Murray launched her new collection of decals, and the news quickly spread around the Internet. Links to the collection and positive praise bounced around Twitter. Big name blogs wrote glowing posts. In short, it was the kind of product launch that most designers dream about. It doesn’t hurt that Shanna is an…
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is use the best form of marketing?
Read more: is use the best form of marketing?One of my students recently posed this question to a well known production jeweler: “With galleries struggling and traditional craft shows in decline, wouldn’t it be better if we all just wore lots of jewelry as a way to promote ourselves?” While I’ll leave you to ponder the first part of that statement (I can…