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marketing's 30% rule
Read more: marketing's 30% ruleA very wise woman and financial guru recently mentioned to me that in order for your business to succeed, you should be investing at least 30% of your revenue into marketing your business. Now I think for many people in the early stages of their crafts business, spending that much money on marketing can seem…
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business buzz 12-11-10
Read more: business buzz 12-11-10A weekly roundup of craft, design, and business related news and links. Google Insights Fine Tunes Your Art Website – a great resource for refining your keywords, topics, and tags. How to Enlist Your Network to Support Your Next Big Quest – How to get your network to be a team that helps you with…
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do you recycle? (your content)
Read more: do you recycle? (your content)I recently received this email from CMBA reader Alicia, and because I’m sure it’s something many of you struggle with, I wanted to share it with you: “I have set up my 4 mailing lists as suggested, but the question is, what to put in my newsletters? I already use my blog for introducing new…
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is Etsy choosing community over commerce?
Read more: is Etsy choosing community over commerce?Last week, Etsy rolled out two brand new site features – circles and activity feeds. As is always the case whenever Etsy launches major changes to the site, reactions were mixed. Some people couldn’t be more excited, while other were concerned that Etsy was just trying to become the next Facebook, and not in a…
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business buzz 12-4-10
Read more: business buzz 12-4-10A weekly roundup of craft, design, and business related news and links. The Most Important Element of Your Marketing Story – How to pull readers into your “story” and keep them coming back. How Does an Artist Develop a Niche? – This doesn’t go into finding who your niche is, but rather cultivating your niche…
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3 steps for building a lifestyle brand
Read more: 3 steps for building a lifestyle brandI think it’s no secret that a lot of designers and makers harbor dreams of becoming the next great lifestyle brand. I mean, who wouldn’t want to be the next Amy Butler? Or the next Jonathan Adler. Or even the next Martha, minus the prison stint. Building the lifestyle brand of your dreams is possible,…