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stop listening to info marketers when it comes to your email list: email marketing for product-based businesses
Read more: stop listening to info marketers when it comes to your email list: email marketing for product-based businessesI know that as an online business owner, there are so many sources of businesses advice. From Facebook groups to online forums, and more experts than you could possibly count, there are plenty of people out there who will try and tell you the “right” way to do things. And while most of this advice…
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Why the selfie is actually a really important tool in online marketing
Read more: Why the selfie is actually a really important tool in online marketingOk, so I know it’s really easy to read the title of this post and assume I’m writing it because I just launched a course on how to take better pictures of yourself. But the reality is that I actually created the course because I’ve come to believe that the selfie really is a very…
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How I turned one photo shoot into five different blog posts
Read more: How I turned one photo shoot into five different blog postsIf you follow me on Instagram, you know that I’ve made a switch to photographing my jewelry on myself. (This is partly because I’m the most convenient model I have and partly because my IG followers respond better to pictures of me than pictures of other people.) Recently, I spent some time photographing one of…
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Is the Instagram algorithm stressing you out? Three other online marketing strategies to focus on instead.
Read more: Is the Instagram algorithm stressing you out? Three other online marketing strategies to focus on instead.I don’t know about you, but ever since Instagram switched to their algorithmic feed, there are days where I feel like no one sees my posts. (And don’t even get me started on Facebook, where I know no one sees my posts.) And while, for the most part, I still love Instagram as a tool…
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Does follower count still matter on Pinterest? (And what to focus on instead)
Read more: Does follower count still matter on Pinterest? (And what to focus on instead)Last week was a crazy week if you’re a Pinterest user. Due to some unexplained glitch in the system, follower counts had been going haywire. On my own account, I watched my followers spike by almost 20,000 only to see them drop by almost 30,000 before finally coming back to their normal level. Now, I…
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Why it’s important to make decisions based on your Instagram audience (and no one else’s)
Read more: Why it’s important to make decisions based on your Instagram audience (and no one else’s)As I’ve been posting more about Instagram and Pinterest here, I’ve also been spending more time reading what other people are saying about those platforms. And it seems like right now, everyone is giving similar advice when it comes to Instagram. It’s always something along the lines of “If you want to boost your engagement…