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Struggling with whether to have a Black Friday/Cyber Monday sale this year? Here’s why I’m having one.
Read more: Struggling with whether to have a Black Friday/Cyber Monday sale this year? Here’s why I’m having one.For the past few years, I’ve been adamant about not having a Black Friday/Cyber Monday sale for my jewelry business. There are several reasons for this. One was simply that I started holding a major birthday sale at the end of October, and I didn’t want to hold another sale so close to that one….
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10 lessons I’ve learned in 10 years of blogging for my business
Read more: 10 lessons I’ve learned in 10 years of blogging for my businessThis month marks a huge milestone for my business. It’s been ten years since I first started blogging under my Megan Auman brand. Back in the good ‘ole days of 2006, blogging was still a relatively new way to get the word out about your business. And while I certainly had no idea what I…
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how I “make time” for marketing as an artist and maker
Read more: how I “make time” for marketing as an artist and makerA few months ago, I was at a conference talking to a fellow metalsmith and she mentioned that she feels like she sees my work everywhere online. “You must have a great marketing team!” she said. When I told her I didn’t have a marketing team, and that it’s just me, she was shocked! But…
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the challenge of cash flow, or why does my business never seem to have any money?
Read more: the challenge of cash flow, or why does my business never seem to have any money?When I was a teenager, I spent one summer working in the office of my dad’s machine shop a few afternoons a week. It was a horribly boring job that mostly entailed shredding pay stubs that were more than seven years old. But one memory does stick with me vividly: My dad walking into the…
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3 strategies for reducing stress in your business
Read more: 3 strategies for reducing stress in your businessThere’s no other way to describe it. Right now, my business is in the weeds. I left the American Craft Council Wholesale Show with a whole stack of orders, and a lot of them need to go out the door in the next week or two. But even though I’m slammed, yesterday I stopped work…
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5 ways getting press coverage can help grow your business
Read more: 5 ways getting press coverage can help grow your businessEvery year, I pick one “growth accelerator” to focus on for my business to help bring in more traffic and grow my online sales. In 2014, it was Pinterest. In 2015, it was Instagram. And for 2016, I’m focusing on pitching the press. My goal is to make reaching out and pitching the press part…