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ICFF, innovation, and the future of trade shows
Read more: ICFF, innovation, and the future of trade showsOn Sunday, I walked ICFF, the International Contemporary Furniture Fair with a small group of faculty and students from where I teach. While there, I bumped into Grace Bonney from Design*Sponge. Grace mentioned that she was pretty disappointed with the lack of innovation at this years show. I felt the show was pretty lackluster, considering…
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video challenge: resources for video
Read more: video challenge: resources for videoFor today’s installment of the Crafting an MBA video challenge, we’re forgoing a video in favor of some link love. Here are some resources to help you take your videos to the next level: Video Equipment When you’re just starting out, the best thing you can do is use what you’ve got. But if you…
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turn your liability into an asset (or, how to wholesale limited edition products)
Read more: turn your liability into an asset (or, how to wholesale limited edition products)What do you do if you want to wholesale your products but they are limited edition or one-of-a-kind because you use a material that you can’t source consistently? This is a question I’ve been hearing a lot lately. Whether it’s vintage books or salvaged fabrics, if you don’t have a consistent source for your materials,…
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standing out by starting with WHY
Read more: standing out by starting with WHYOn Tara’s recommendation, I started listening to Simon Sinek’s Start with Why. The basic premise is that people don’t buy what you do, they buy WHY you do it. If you only focus on what you do or how you do it, you’ll have to resort to manipulations such as price or promotion to get…
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video inspiration Monday: viral videos and commercials
Read more: video inspiration Monday: viral videos and commercialsIn last week’s video inspiration post, I showcased videos that help your target audience understand why your products are for them. These kinds of videos are great for building trust and sales AFTER someone has already found you. But how do you use video to get more people to find you in the first place?…
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business buzz 5-14-11
Read more: business buzz 5-14-11A weekly roundup of craft, design, and business related news and links. Small Business Tip Tuesday: Collaborate with Your Competitors – By banding together with your competitors you can actually build business for all of you. This is an example of one industry doing it. And on a related note, Why Passion And Generosity Matter…