When I decided to focus on Pinterest as a tool for promoting my business, I made a very conscious decision. I wanted to really focus on attracting customers for my jewelry and other products, rather than my peers. Because of all the teaching and speaking I do, it’s not surprising that many of my followers…

(Instead of dabbling in all of them.) With all the major (and minor) social media platforms that now exist, figuring out where to focus can be a real challenge. Every day, you get bombarded with information about why every social media platform is crucial to success. Well today, I’m going to simplify your life. Just…

One of the biggest questions I get when I share my strategy to rapidly grow my Pinterest followers is “Why?” “What’s the point of gaining all those followers?” It’s a fair question, but I can assure you, I didn’t just work on building a Pinterest following of 15,000 (and counting) for vanity. There’s an old…