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why I made the switch to shopify
Read more: why I made the switch to shopifyEvery year, I like to set a focus for my business. Something that keeps me, well, focused, and gives me a goal to work towards. For 2014, that goal is growing my online retail business. I’ve always had some level of online sales, but that level has been small compared to the main component of…
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what should I focus on in 2014?
Read more: what should I focus on in 2014?With 2014 just around the corner, you’re probably thinking about setting some goals for your business. If you’re anything like me, you might have some big ideas about where you’d like to see your business go in 2014. And while having goals and dreams and plans can certainly motivate you to take action, having too…
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should you have one shop or two?
Read more: should you have one shop or two?Your business has been chugging along. You’ve been making a product you’re excited about when suddenly, you have a NEW IDEA! You’re excited! You dive in! You start making like crazy. But then you get to a crossroads. Because your new ideas is different from what you’ve been making. Perhaps it’s a different material. Or…
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you are a brand
Read more: you are a brandThe other day, Bonnie Glendinning interviewed me for her upcoming event, The Thriving Artist Summit. In our conversation, I mentioned to Bonnie that I viewed myself as someone who is building a lifestyle brand. The idea that I view myself not just as a lifestyle brand, but as a brand at all, was really fascinating…
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The three types of products you should have in your line
Read more: The three types of products you should have in your lineWhenever I give a pricing talk, someone always balks about raising their prices. “I want my work to be affordable or accessible,” they say. Having universally low prices does not make your work affordable. In fact, it can actually have the opposite effect. It’s the quickest route to burn out, and your products aren’t accessible…