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what your customers aren’t telling you: the importance of observation and subconscious decision making
Read more: what your customers aren’t telling you: the importance of observation and subconscious decision makingI rode my bike past a self-storage place the other day and noticed that it was recently landscaped. Flowers, trees, and a fresh coat of mulch lined the fence facing the road. My first thought was, why would anyone bother taking the time to landscape a self storage place? Then I realized it was analogous…
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Hello world!
Read more: Hello world!Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
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behind the curtain at Etsy and ACC
Read more: behind the curtain at Etsy and ACCOne of the cool parts about writing this blog is that I sometimes get invited to events at major craft institutions, both new and old. Last week, it was a party at Etsy. And some of you may recall that in February, I was invited to speak to the American Craft Council board. While I’m…
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business buzz 7-30-11
Read more: business buzz 7-30-11A weekly roundup of craft, design, and business related news and links. Know that it’s time to get help but wondering What do you outsource first? – 81 scenarios of why you might want to have someone else do the work for you and how to do it. Sick of the same old suggestions about…
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free tote bags and email marketing
Read more: free tote bags and email marketingOn Wednesday I was at Strand in New York City. As I was paying, I heard another customer ask about giving his email to receive a free tote bag. Sure enough, a sign hanging behind the registers announced just that. Now, I’m a sucker for a good free tote bag. And all I had to…
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what I'm working on this week: pre-show mailings and holiday gift guides
Read more: what I'm working on this week: pre-show mailings and holiday gift guidesPosting may be kind of light here over the next few weeks as I’ve got a lot going on with my jewelry business. (I can’t believe NY Gift is less than three weeks away!) But I thought I’d share with you some of the things I’m working on this week, to give you a little…