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How to show off your creative space when your customer “doesn’t care” about your process
Read more: How to show off your creative space when your customer “doesn’t care” about your process“Your customer doesn’t care about your process.” If you’ve taken any kind of marketing class with me, you’ve probably heard me say those words a time or two. So you might be suddenly confused by my push to #endstudioshame and get artists and makers to reveal more of their real creative process. Which is why…
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3 ways to prep for fall wholesale season
Read more: 3 ways to prep for fall wholesale seasonWhen I talk to artists and makers, many express interest in wanting to expand the wholesale side of their business. (For those who are new to the lingo, that simply means selling your work to stores.) And for good reason. Growing your online sales can feel frustrating at times (especially when Instagram keeps changing their…
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Two simple questions to help you get really clear on your creative business
Read more: Two simple questions to help you get really clear on your creative businessWhether it’s in my individual coaching or my online community, I find that most people come to me looking for help with specific tactics. They want to know how to build their wholesale business, or if they’re ready to do a trade show, or how to grow their online sales. They’re often stuck in the…
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Does your business suffer from too much marketing and not enough selling?
Read more: Does your business suffer from too much marketing and not enough selling?If there’s one thing I’ve learned since starting Designing an MBA, it’s that everyone always wants to learn about marketing. I get it. Marketing feels like the engine that drives your business. And I’ve indulged this by offering plenty of classes (not to mention blog posts) about marketing your business. I’m not ashamed of this….