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Just because your old work hasn’t sold doesn’t mean you can’t make new work
Read more: Just because your old work hasn’t sold doesn’t mean you can’t make new workWhy giving yourself permission to create new work is actually a savvy business strategy. I was having a chat with a fellow maker the other day and she asked me to share some tips on time management. After pressing her a little further, I discovered that the root of her issue wasn’t really time management…
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your art doesn’t exist to solve a problem: three reasons I’ve had it up to here with problem solving marketing
Read more: your art doesn’t exist to solve a problem: three reasons I’ve had it up to here with problem solving marketingThere’s a basic marketing strategy that goes something like this: 1. Figure out what problem your product solves. 2. Find people who have that problem. 3. Remind them that they have this problem and why your product is the solution. This line of thinking is so pervasive in marketing culture that we’re even taught to…
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six things to do with one of a kind work that hasn’t sold
Read more: six things to do with one of a kind work that hasn’t soldI recently put out a call on my Instagram asking for topic suggestions for here on Designing an MBA, and I got a lot of requests to talk more about selling one of a kind products. Since I’ve shifted more of my business to one of a kinds after launching my Contra Collection in 2015,…
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three reasons to consider using Shopify’s Point of Sale at your next craft show
Read more: three reasons to consider using Shopify’s Point of Sale at your next craft showIf you follow me on Instagram, you know that I’ve been doing more craft shows recently. After a few years of consistently growing my online sales, I decided to add some shows into my schedule to help expose my work to new customers. And while I still feel like I’m finding my sea legs when…