Category: price
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how to use Etsy as a launch pad
Thursday’s post on skill, price, and Etsy as business incubator generated a lot of good discussion, and I wanted to elaborate on a few more points. First, my key point is this, if Etsy isn’t meeting your needs, you’re under no obligation to stay. However, if Etsy is meeting your needs, that’s ok too. Stay…
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skill, price, and Etsy as business incubator
I recently read this post on Button Maker’s Ball where she suggested that the low pricing on Etsy was a result of people getting their 10,000 hours in public. 10,000 hours is a reference to an idea in Malcolm Gladwell’s book Outliers, that to become great at something requires 10,000 hours. At around 20 hours…
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your pricing strategy: are you spending too much time playing defense?
When it comes to your pricing strategy, do you take an offensive stance or are you constantly on defense? Defensive pricing is reactionary. You set your prices by responding to the prices of similar products on the market. But when you do this, you are letting someone else dictate the rules of the game. When…
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why you shouldn’t pay yourself (and other myths about profit)
Part of creating a culture of profit means letting go of some of the myths we’ve been carrying around about our businesses and when and how they should make money. Today I want to look at 5 profit theories I often hear, and why they aren’t (usually) true. Myth #1: You shouldn’t take any money…
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stop making average products for average people
I was reading Seth Godin this morning and he made the following statement: “We’ve been culturally brainwashed to believe that the factory approach (average products for average people, compliance, focus on speed and cost) is the one and only way. It’s not.” And that phrase, average products for average people, stopped me in my tracks….