Category: branding
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How I evolved my work and my aesthetic while staying true to my brand
If you’ve been following me on social media for a while, you’ll know that my jewelry has gone through some major shifts in the last year. First, it was my Essaint Collection, where I broke free from the simplified leaf/teardrop shape that’s been my staple for the past decade to explore a greater variety of…
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like, love, or I don’t know
Remember those notes we used to pass in middle school? The ones with the little check boxes? You’d ask someone if they liked you, and the choices were yes, no, or I don’t know. Every day, people are making those same choice about your business and your products. Just without the check boxes. Except now…
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let your brand evolve
Last month, I spent two weeks in India. It was one of those amazing trips where I felt relaxed, inspired, and excited to get back work when I got home. But then I got home, and I started feeling a little flat. Especially when it came to my brand and my marketing. I had this…
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should you have one shop or two?
Your business has been chugging along. You’ve been making a product you’re excited about when suddenly, you have a NEW IDEA! You’re excited! You dive in! You start making like crazy. But then you get to a crossroads. Because your new ideas is different from what you’ve been making. Perhaps it’s a different material. Or…
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you are a brand
The other day, Bonnie Glendinning interviewed me for her upcoming event, The Thriving Artist Summit. In our conversation, I mentioned to Bonnie that I viewed myself as someone who is building a lifestyle brand. The idea that I view myself not just as a lifestyle brand, but as a brand at all, was really fascinating…